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In 2011, MobCraft founders Henry Schwartz and Andrew Gierczak dreamt up an idea for a crowdsourced brewery where the people decide what’s brewed. Several times throughout the year MobCraft leverages the power of the crowd to generate ideas for unique craft beers. Beer fans across the US submit ideas ranging from a couple of flavors to tried and true homebrew recipes. The ideas go up for a vote on their website. Votes are cast by placing a pre-order for the beer “voters” would like to see brewed. The beer with the most pre-orders wins and is brewed, packaged, and available for pickup at the brewery.

MobCraft’s spacious Milwaukee taproom boasts views of their brewhouse and wild & sour room, as well as foosball, shuffleboard, a dog-friendly patio, and much more! MobCraft also has a location in Denver, CO. and has several more in the works.


505 S 5th St
Milwaukee, WI 53204



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